Time ：2024-12-02
1. Pre-exhibition preparation
In order to successfully participate in this exhibition, all employees of the company have devoted themselves to the division of labor and cooperation:
1. Sales staff have a deep understanding and familiarity with product knowledge, and keep the product performance, structure and parameters in mind.
2. Technical staff also actively participate and provide technical training for exhibitors.
3. Logistics staff also prepare the exhibited products and exhibitors in advance for the smooth progress of the exhibition.
2. Exhibition analysis
1. Booth analysis:
Our booth number is 5E-G18, located on the fifth floor of the exhibition center. The three sales staff of our company are the main ones who set out to participate in the exhibition. There are not many exhibitors of the same type as us on this floor. Because electronic products are rich and diverse, the company personnel who come to the exhibition are also different. This may make the customers who come to the booth less accurate, but on the other hand, it also reduces the competitive pressure from the home, which is conducive to our winning the choice of customers. Although our company has not been established for more than ten years, I believe that these are not problems after the efforts of all the people in the company.
2. Analysis of on-site audience
Visitors are divided into several categories: exhibitors, people from other industries, visitors, and people in the industry who want to understand the market. For us to accurately judge which category the customer belongs to, we need to have a special observation ability.
Even if the customer has a purchase demand, there are so many similar products in the market. How can we let customers choose our products? This requires improving the competitiveness of our products. Our products are mainly customized products, which often need to be customized according to customer requirements, and the competitiveness of our products can be reflected in the product design, quality, price and sales staff's service follow-up. The increase in market competitors represents the hugeness of this market. How to effectively seize the market is the topic that needs to be considered in the future.
3. Analysis of exhibition effect:
In general, customers are relatively satisfied with our products. As long as there is a demand for this product, they are willing to stop and come to our booth for a visit and exchange! This time we can get some customer contact information every day, and continue to keep in touch with customers after the exhibition. Although there is no transaction, it has laid a certain foundation for future transactions and taken a small step for future cooperation!
4. Exhibition Summary: Overall, participating in this exhibition is very meaningful. It not only trains the sales staff's communication skills with foreign customers, but also trains the sales staff's technical ability. They learn and apply it in practice, which not only deepens their understanding of the products, but also gives customers a sense of trust and reliability. In addition, this exhibition also allows us to communicate with many different companies. Only by knowing ourselves and the enemy can we win every battle! Exhibitions are an indispensable and efficient way to expand the company's business. We will also participate in more international exhibitions in the future. In today's economic globalization, opportunities are always in the hands of those who are prepared!
